Pioneering the New Frontier of Tea with Saicho Sparkling Tea
We are delighted to announce Reeze, the founder of Somm's Philosophy, has joined Saicho Sparkling Tea as their new brand ambassador. This partnership perfectly reflects Saicho’s commitment to flavor mastery in the art of tea. Reeze's distinguished expertise as a sommelier complements Saicho's position as the category leader in premium sparkling tea – now enjoyed in over 70 Michelin-starred restaurants and five-star hotels worldwide.
"Saicho is truly something unique—it goes beyond wine, offering a completely different and elevated drinking experience," notes Reeze, whose appreciation for quality, craftsmanship and sophisticated flavours aligns seamlessly with our brand essence. The brand collection—featuring Floral Jasmine, Muscatel Darjeeling, Umami Hojicha, and the limited edition Sixty Stone Mountain—represents Saicho’s commitment to redefining celebrations with a flavour-led experience.
As a Sommerlier, one of the aspects that Reeze truly appreciates about Saicho is its incredible food pairing potential. "The pairing potential of Saicho is really interesting. I look for balance. Balance is key." Each expression is crafted to elevate flavour and complement quality dining experiences, appealing to connoisseurs of flavour who appreciate life's finer offerings.
As Saicho celebrates their 5th year anniversary, Reeze is thrilled to highlight the brand’s dedication to cold-brewing methods. "By instilling a low-temperature steeping method, they enhance delicate flavours, resulting in clean and complex tastes," explains Reeze, honouring the craftsmanship and expertise of the tea masters behind each brew.
For the curious, the cultured, and those seeking sophisticated moments, Saicho offers an exceptional alternative that rivals fine wines and champagnes. As conscious consumption grows among discerning palates, Reeze is proud to lead the revolution of fine drinks with Saicho, creating new possibilities for gatherings with friends, fine dining, and occasions that call for something truly exceptional.
Superior Technology for Exceptional Taste
“I always believe that what we provide is not just wine, but the complete experience. Temperature is very critical in this, and it is crucial to provide the perfect state of the wine. When we put the wine in the ice bucket, sometimes the wine will Gets too cold. I think it's important for sommeliers to have a tool to control temperature and for consumers to realize the importance of temperature, Vivant helps me a lot. , it’s so easy to use, you don’t need to worry about the ice bucket, preparing ice cubes or water – all you have to do is press the button, start the machine, set it to a certain temperature, and you’re done. I especially like the clear front cover. , can display wine labels at the same time, and it is wireless; when the battery runs out, you only need to replace the battery, which is very convenient to operate.” Reeze Choi